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Spielworks surpasses 3 million user registrations on its NFT gaming platform – European gaming news

Spielworks surpasses 3 million user registrations on its NFT gaming platform - European gaming news

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It’s been a rough month for the launch of Overwatch 2. In the first few days of release, Blizzard’s long-awaited sequel to the 2016 team-based shooter was plagued with connectivity issues, leaving millions of players unable to play matches. While many of the server-related issues have been resolved, Blizzard now has another challenge: to generate enough sales through microtransactions to support the franchise’s transition to a free-to-play model.

So far it has been quite difficult. Overwatch 2’s recent Halloween event, Halloween Terror, introduced a plethora of themed character and weapon skins to the game at a “discount” price of 2,000 Overwatch Coins each, roughly equivalent to $20. The Kiriko Legendary skin was available for 2,600 Overwatch Coins, a discount from the original price of 3,700 Overwatch Coins. As you can imagine, this is already frustrating for some players, especially since this year’s Halloween update removed the ability to earn unlockable skins simply by beating the game.

Obviously, some players are not willing to spend more than $20 on an alternate outfit for their character. However, we know that players are more than happy to spend about the same price on other free-to-play games like Fortnite to unlock characters from popular franchises, be it Dragon Ball Z’s Goku or Marvel’s Spider-Man. According to a recent interview with GameInformer, John Spector, Overwatch’s commercial head and Blizzard’s VP, is well aware of this.

In an interview, Spector announced that while he is not a Fortnite player, he finds it “very cool” and “awesome” to see branded collaborations like Naruto appear in Fortnite.
“When we look at the space of Overwatch 2, we are interested in exploring these things,” he says.

So, with Overwatch 2’s current monetization strategies leaving a lot to be desired, can we see a shift towards brand collaborations as the primary monetization strategy, rather than the traditional legendary and epic skins? Skin price cuts and Fortnite-style collaborations would make a lot of commercial sense for Overwatch 2, especially since the company still seems torn in its pricing, according to a recent poll sent out to select players.

We know that Fortnite’s collaborations with the likes of Marvel, NFL, Nike, and Ferrari have been hugely successful for Epic, largely due to the revenue they generate from selling cosmetic items like skins, emotes, banners, and emojis. For example, the game’s collaboration with the NFL resulted in 3.3 million NFL-themed skins sold for $15 each in November and December 2018, according to leaked Apple v. Epic court documents. That’s almost $50 million in revenue.

The big question now is how easily Overwatch 2 can replicate Fornite’s core business model and how well this collaboration fits the Overwatch brand.

One of the biggest issues facing Overwatch 2 is that it’s a hero-based shooter where each hero boasts their own unique set of skills, traits, and playstyles. As is often the case in team shooters, players often have a preference for certain heroes, whether offensive heroes or defensive heroes, that suit their preferred playstyle.

This means that Overwatch 2 will have to think carefully about how to develop partnerships with brands. For example, will the Marvel collaboration introduce special themed skins for every single hero in the game, or will it introduce a new temporarily limited character into the game? The introduction of any new character must be carefully considered so that it does not negatively affect the balance of existing characters.

It’s more likely that Overwatch 2 will feature themed skins rather than new characters like those featured in Dragon Ball Z. Depending on the popularity of the intellectual property that Overwatch 2 is pursuing, I suspect players will be more inclined to invest 15 or $20 skin. which turns their favorite Overwatch hero into an alternate version of their favorite anime, movie, TV series or comic book characters, whether it’s Spider-Man, Darth Vader or one of the Transformers.

Overwatch 2’s hero-based mechanic can also mean that skins are only available for certain characters. While this may cause some backlash from some fans at first, it may also open up alternative sources of income. For example, the style and look of the Reinhardt tank hero suits the Transformers skin well. Players who don’t usually pick Reinhardt but are big Transformers fans might be tempted to buy a Transformers skin for him and start using him more. In turn, this could lead to a domino effect for players who continue to purchase Reinhardt’s wider cosmetic items.

There’s no denying that Overwatch 2 is a great game; reviews were overwhelmingly positive. If Overwatch 2 continues to struggle with monetization models, brand collaborations like Fortnite could be the answer to its future success. But taking an established franchise that previously offered a full retail price and transitioning it to a free model is no easy task.

Key considerations when choosing a target IP

If you’re a game developer looking to replicate Fornite’s IP success, there are a few things you need to consider before incorporating IP into your game.

  • Don’t choose a target IP just because it’s a really popular brand or character. Look at your game and your players and ask yourself if it will find something that will resonate with them. For example, the successful partnership between The Walking Dead and State of Survival brought 20 million new players to the game. So a good understanding of the demographics of your players is essential. Be prepared to prove this to license holders as well, as they will also be interested to know if there is any audience overlap.
  • This may seem simple, but make sure you do your homework. Different IP rights holders may have very different priorities and strict usage requirements. Larger facilities, especially those that appeal to children, can be particularly strict, as it is in the interests of owners to carefully limit their use. Therefore, developers must demonstrate their ability to comply with them. Being prepared can give you a huge advantage, helping you get through some of the early stages of selection and face the right decision makers.
  • There are more ways to integrate IP into your game than ever before. So think carefully about your top goals, as simpler in-game items such as cosmetics and skins are often much easier to negotiate with rights holders due to less complex terms, and lighter development and creative costs can greatly speed up their rollout. . FIFA 23 recently introduced Apple TV’s Ted Lasso as well as Ultimate Team’s Marvel cards, and these simple and smart deals open the door for more collaborations going forward.

Written by khirou

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