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Sony acquires 3D animation company Beyond Sports to offer the complete Metaverse sports experience

sony sports metaverse

Entertainment and electronics giant Sony recently completed its acquisition of Beyond Sports, a company that specializes in using real data to create 3D animations. With this acquisition, the company is reportedly able to offer a complete sports matchup metaverse, complemented by technology from other companies already in its portfolio.

Buying Sony Beyond Sports brings it closer to the sports metaverse

Now Sony is making a foray into the world of the sports metaverse. The company recently closed a deal to acquire Beyond Sports, a 3D graphics and animation company that has the technology to transform real-world information from a sports match into a representation of the metaverse. Figures for the acquisition were not disclosed, but the Nikkei estimates it is valued at $70 million.

This purchase, along with technology from Hawk-Eye Innovations, another company owned by the conglomerate, will enable the company to produce real-time content related to basketball, baseball, tennis and football games. Acquired back in 2011, Hawk-Eye Innovations produces technology that can pinpoint the position of a ball at any time and is used by organizations such as the National Football League (NFL) and the National Hockey League (NHL).

The combination of these two factors may allow Sony to create an accurate digital image of the field or court with realistic ball and player movements.

Virtual sports market

Another Sony-owned company could fill the distribution gap to bring that experience to the audience. Pulselive, a company that operates multiple sites for sports teams and organizations, will be able to host these metaverses on those sites, creating a new line of income and trying to popularize this new approach to sports.

Sony can also offer metaverse matches using its line of Playstation consoles as a distribution device. The company is developing a virtual reality (VR) headset exclusively for its console, dubbed the Playstation VR 2, which is confirmed to be released in February 2023 and can be used to immerse yourself in the metaverse.

Sony has already flirted with metaverse technology and NFTs (non-fungible tokens), filing a number of patents to use NFTs as a way to track the history and ownership of in-game assets. Sony CEO Kenichiro Yoshida has also previously stated that “Sony’s top priority is to create a metaverse around entertainment,” using all the tools the brand has in place to do so.

What do you think of Sony’s latest metaverse acquisition? Tell us in the comments section below.

Sergio Goshchenko

Sergio is a cryptocurrency journalist from Venezuela. He describes himself as a latecomer who entered the cryptosphere when prices surged in December 2017. With a background in computer engineering, living in Venezuela and being influenced by the crypto boom on a social level, he offers a different perspective. about the success of crypto and how it helps those who are unbanked and underserved.

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