car manufacturer Skoda launched its first experience in the metaverse, launched on Nemesis web3 platform With Ready player me avatars. Blockchain with support Shkodavers aims to provide immersive virtual experiences as well as NFTs for Škoda customers.
Users can create their own full-length 3D avatars, explore eMobility tools and participate in virtual test drives of the ŠKODA ENYAQ COUPÉ RS iV. In addition, art lovers can visit the Škoda NFT Gallery to see “We love cyclingAn NFT collection dedicated to women cyclists.
A Quick Look at the Metaverse
Compared to some other web3 metaverses, this one was richer thanks to several interesting features. But it would help if you had a little patience. For starters, on a laptop, loading something into the browser took a good three minutes. And given the lack of a progress indicator, we can assume that it does not work.
What was beautiful about it? Apart from the 3D NFT gallery, you can go to the sea where there is a swimming pool. And if you accidentally slip into the water, it turns out that your avatar can swim. There is an arcade where you can play games. And you can even go for a test drive Skoda. Don’t get frustrated that when you hit another Skoda, it doesn’t seem to have a dent on it.
In general, for creativity at this stage of the evolution of the metaverse, Skodaverse receives high marks. But the usability is not very good.
I heard about the Skoda test drive and wanted to try it, but after visiting the beach I couldn’t find my way back. I ended up rebooting and had an extra three minute wait for the download. I almost got stuck in the arcade in the same way, but eventually figured out that I could jump onto the roof of the elevator. There were several games in the arcade, but there were no instructions for them. Maybe they are obvious to some, but not to everyone!
So while TheNemesis is perhaps a bit more buggy than other web3 metaverse experiences because it’s richer, I came away more inclined to try again in the future.
Others take the plunge
Škoda is not the only automaker to bet on the metaverse and NFT as a marketing strategy in 2022. Skoda is part of the VW group and Volkswagen South Africa has launched NFT advertising campaign due to the arrival of the new Polo this year. Lamborghini also launched its third NFT project called “epic journey“, a series of digital collectibles culminating in the opening of a new Lamborghini model.
Ready Player Me cross-play avatars were also featured in Ozworld’s recent shoe collection. project launched by Adidas. Ready Player Me allows digital characters to navigate a metaverse of 1500 apps and games.