The Nike Dot Swoosh Platform Lands
Footwear and apparel giant Nike has unveiled its latest foray into non-fungible tokens (NFTs) and the metaverse space by launching an NFT marketplace called .Swoosh.
While .Swoosh is still in beta, Nike has announced that its “first digital collection” will launch on the Web3 platform in 2023, with the remainder of 2022 dedicated to expanding the platform and user base.
✅ Oh .SWOOSH ♂️
.SWOOSH is a platform for @nikevirtual creations to make them more accessible and engage the next million in the wonderful world of web3 and digital assets.
— ycxc RTFKT (@ycxcRTFKT) November 14, 2022
Among the “virtual creations” that will become available next year are digital sneakers, clothing, accessories and other collectibles. In addition, some of them will unlock benefits such as access to real products and events.
After receiving their first collection, members can enter a community competition to win the opportunity to create a virtual product with Nike.
According to Nike, competition winners may receive an undisclosed amount of royalties for the virtual product they are involved in creating.
Ron Faris, general manager of Nike Virtual Studios, said the .Swoosh offers a “gateway to a new digital arena”, while Nike tweeted that the platform will help “explore the next million” into the “wonderful world of web3 and digital technology”. resources.”
“We are shaping the marketplace of the future with an accessible platform for the web3 curious,” he added.
In 2021, Nike entered the game of the metaverse by acquiring virtual sneaker and collectible brand RTFKT. He also launched the Nikeland virtual world.
.SWOOSH uses similar tools and technologies, but all three are different projects for the company.
Sandals Steve Jobs NFT go under the hammer
The one-of-a-kind NFT Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times in his life sold at auction for $218,750.
Julien’s Auctions held an auction from November 11 to 13, with a total of 19 people trying to pick up the shoes with offers ranging from $15,000 to $175,000.
The deal included an NFT with a 360-degree digital image of Steve Jobs’ sandals, which were minted on the Polygon blockchain.
NFT is a 1-in-1 edition that includes physical sandals with a “Steve Jobs footprint.” It also came with a hard case for storage and transport and a book by Jean Pigozzi called 213 most important men in my life.
The sandals and NFTs were originally planned to cost between $60,000 and $80,000, but after 19 bids, the sandals ended up selling for $218,750. The new owner of the NFT sandal has not been publicly disclosed.
Jobs and Steve Wozniak founded Apple in 1976. Jobs died of pancreatic cancer in 2011.
The first airport metaverse took off in India
Bangalore International Airport has launched Metaport, a metaverse airport built on the Polygon blockchain.
Experience the phygital world
– Polygon – MATIC (@0xPolygon) November 12, 2022
Inaugurated by Indian Prime Minister Narendra Modi on November 11, the Metaverse is a virtual replica of Terminal 2 at Bangalore International Airport and allows users to connect with other travelers, access entertainment and shop digitally.
Arpit Sharma, VP of Enterprise at Polygon, posted a video of Metaport in action on November 12.
Bangalore leads the way @Tejasvi_Surya
— Arpit (@Arp_it1) November 12, 2022
In the video, the user enters the Metaverse airport, customizes their avatar’s appearance and clothing, and then roams the virtual space.
The avatar interacts with several other users via text chat, goes on an art tour, and is given the opportunity to purchase digital items before the landing call prompts the user to leave the metaverse.
The project is the result of a joint venture between Bangalore International Airport, Polygon, Intel and Amazon Web Services, and is being hailed by its creators as the world’s first metaverse airport.
2022 FIFA World Cup NFTs have begun
The 2022 FIFA World Cup is rapidly approaching the kick-off on November 20 in Qatar, and ahead of that, several companies are releasing NFT collections and announcing Web3 games for the event.
Sportswear manufacturer Adidas released a promotional trailer for the World Cup on November 14 featuring Bored Ape Yacht Club (BAYC) character Indigo Herz along with Lionel Messi and other players.
— adidas (@adidas) November 14, 2022
Hertz was on a box of Indigooool cereal.
The shoe giant acquired Indigo Herz, or BAYC #8774, on September 17, 2021 for 46 Ether (ETH), which was worth approximately $58,500 at the time.
Yuga Labs grants owners full intellectual property rights to use the characters for commercial purposes.
Connected: Wuhan removes NFTs from metaverse plan amid regulatory uncertainty in China
Earlier this month, Visa, a major lending company, auctioned off five football-themed NFTs on Nov. 1, featuring the goals of famous World Cup players. The auction ran until 8 November with all proceeds donated to a charity in the United Kingdom.
The payment company is also giving fans the opportunity to create their own NFTs on the digital field at the FIFA Fan Fest starting during the World Cup.
On October 14, Budweiser partnered with FIFA to release an interactive scoreboard NFT collection called the Budverse X World Cup.
According to OpenSea’s description, once users create their World Cup team, NFT will follow and track progress throughout the FIFA World Cup.
Meanwhile, FIFA announced on November 9 that they would have at least four Web3 games that fans can play at the World Cup.
More nifty news:
The NFT marketplace OpenSea has announced that it will continue to collect royalties from all collections in the future, following protests from creators for believing otherwise.
Web3 technology has opened up whole new horizons for musicians, but the head of intellectual property for the metaverse platform Animal Concerts says the involvement of someone like Snoop, who is active in the field, is very different from “artists who typically can’t keep up with the Web3 ecosystem.” ”