- Macy’s launched a parade metaverse to celebrate Thanksgiving this year.
- At the event, fans will be asked to vote on five NFT designs for the Macy’s Parade balloon in time for the 2023 holiday.
- The experience will launch in the OnCyber metaverse and be available across the web and mobile devices.
Macy’s launched the Metaverse to mark the 96th anniversary of Thanksgiving. The American retailer has announced the Parade Metaverse Experience, an immersive event where fans will be invited to raise funds for the Big Brothers Big Sisters of America nonprofit.
Fans will also be allowed to vote on five non-fungible token (NFT) projects to be featured in the Macy’s Parade balloon in time for Holiday 2023. The experience is launching on the OnCyber metaverse platform and will be available on desktop and mobile platforms at Macys.com/nft.
The experience will include virtual galleries of five NFT designs, giving fans the chance to choose from Macy’s NFT’s first ever parade balloon.
An NFT is a blockchain-based digital file representing proof of ownership of a work of art, a JPEG image, a collectible, or a virtual good among other uses.
“As we count down to the 96th Macy’s Parade, we’re excited to bring this spectacle back to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our vibrant Discord community,” said Will Koss, Macy’s Executive Producer. Thanksgiving Day Parade.
“Our NFT Parade genesis collection last year was so successful that we wanted to give our digital community the opportunity to choose their own NFT design to transform into a real-life Macy’s Parade balloon, as well as create an opportunity to raise the necessary funds for our partner Big Brothers Big Sisters of America “.
The virtual galleries are selected from some of the leading blue chip NFT collections including Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends.
The virtual event begins this year on Thanksgiving Thursday, November 24 at 9:00 AM EST and runs through Sunday, December 4 at 11:59 PM ET. The winning design will be the actual balloon for Macy’s Thanksgiving Day parade in 2023.
Macy’s promised the first 100,000 fans who voted digital collectibles. The parade metaverse event is produced in collaboration with Media.Monks and Transparent House.
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