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Macy’s is launching the Parade Metaverse Experience and is inviting fans to fundraise for Big Brothers Big Sisters of America and vote for the first ever NFT Parade balloon.

Macy's is launching the Parade Metaverse Experience and is inviting fans to fundraise for Big Brothers Big Sisters of America and vote for the first ever NFT Parade balloon.

NEW YORK–(BUSINESS WIRE) — Macy’s Thanksgiving Day Parade®, the country’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand new Parade experience that will give fans the chance to choose Macy’s Parade’s first ever NFT (Non-Fungible Token) balloon. In honor of his 96th birthdayth March, the magic of Macy’s Parade can be experienced as a virtual parade in the metaverse, which will include virtual galleries of five NFT projects and the opportunity for fans to vote for their favorite creators, helping one of their projects come to life as it turns into brilliant form on Macy’s Parade next year.

“When we count down to 96th Macy’s Parade, we’re excited to bring this spectacle back to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our vibrant Discord community,” said Will Koss, Executive Producer of Macy’s Thanksgiving Day Parade. “Our Parade NFT genesis collection last year was so successful that we wanted to give our digital community the opportunity to choose their own NFT design to transform into a real-life Macy’s Parade balloon, as well as create an opportunity to raise the necessary funds for our partner Big Brothers Big Sisters of America “.

The Metaverse experience will be based on the OnCyber ​​Metaverse, available to fans and collectors starting Thursday, November 24 at 9:00 AM EDT. The virtual Parade can be accessed at Macys.com/NFT and is fully accessible on desktop and mobile devices without the need for a crypto wallet, complex login, or VR headset. The Metaverse Parade will include the iconic Macy’s Parade balloon flight from the 90th Anniversary Celebration March. These balloon creations were first introduced as collectible NFTs released last year to celebrate the 95th anniversary of Macy’s Parade.th Anniversary.

As part of the virtual parade, fans can explore five galleries featuring NFT collections from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends. From Thursday, November 24 at 9:00 am EST until Sunday, December 4 at 11:59 pm EST, fans will have the opportunity to vote for their favorite project, with the winner being a real-life balloon at 97 .th Macy’s Thanksgiving Day Parade in 2023. The first 100,000 fans to vote will receive a free Macy’s digital collectible. Voting does not require the purchase or claim of an NFT collectible. The official voting rules will be available on Macys.com/NFT starting November 24th.

During the second year of using the power of the web3 community to make a difference in the lives of others, collectors will have the opportunity to create a virtual gallery pass to earn a spot in the OnCyber ​​NFT gallery, which will be given away on December 5th. a virtual gallery pass will cost $50, with 100 percent of the purchase price going to Big Brothers Big Sisters of America (BBBSA). By using NFT technology in this way, Macy’s is helping to create a brighter future for young people by facilitating life-changing long-term mentoring experiences.

As the nation’s largest youth mentoring organization, the proven BBBSA model empowers young people through mentoring that has a lifelong impact. Through a professionally supported mentoring experience, BBBSA Adult Volunteers (“Big Ones”) inspire young people (“Little Ones”) to excel beyond high school, promote mental well-being and promote an inclusive environment for all.

During the voting period, additional votes will be given to NFT collectors who choose to mint coins and Macy’s 2021 Parade NFT holders, with voting rights based on the NFT rarity of those collectibles. NFT holders from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends will also receive additional voting rights.

Macy’s Parade Metaverse/NFT initiative was developed by Macy’s in partnership with Media.Monks and Transparent House.

96th Macy’s Thanksgiving Day Parade, live from New York, airs on NBC Thursday, November 24 from 9:00 am to 12:00 pm across all time zones and can be streamed on Peacock.®. For an inside look at the parade, fans across the country should visit macys.com/parade for regular updates, including behind-the-scenes content, interactive historical information, Parade 101 educational activities, and more. Fans can also follow @macys on various social networks and join the conversation using #MacysParade.

Oh Macy

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), serves as a source of style for generations of clients. With one of the nation’s largest e-commerce platforms based on Macys.com and a mobile app, combined with a nationwide store network, Macy’s provides the most convenient and hassle-free shopping experience with great deals on apparel, home, cosmetics, accessories and much more. . Macy’s gives shoppers even more ways to shop and own their own style with a range of discounted merchandise at Macy’s Backstage and our curated selection of small Market by Macy’s. Each year, Macy’s brings millions of people an unforgettable experience with the Macy’s Fireworks on July 4th.® and Macy’s Thanksgiving Day Parade® and helps our clients celebrate special moments, big and small. We are driven by our goal to create a bright future with a bold vision that gives more voice, choice and responsibility to our colleagues, customers and communities.

Written by khirou

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