A select number of limited edition bottles will be available exclusively on BlockBar.com and unlock access to an immersive whiskey experience curated by Vayner3 at SCOPE Miami Beach in December.
MIAMI, November 18, 2022 /PRNewswire/ — In honor of the world famous cultural event in the art world, Miami, Florida, Johnny Walkerthe world’s number one Scotch whiskey*, and 88rising, a pioneering musical and artistic collective, are inviting spirits and art collectors to participate in the release of the Johnnie Walker Blue Label Limited Edition, designed by Junhun Wandi Songknown as VANDYTHEPINK.
Check out the full interactive multi-channel newscast here: https://www.multivu.com/players/English/9114351-johnnie-walker-88rising-limited-edition-blue-label-vandythepink/
Through a first-of-its-kind collaboration with BlockBar, the world’s first NFT marketplace for high-end wines and spirits, and Web3 consultancy Vayner3, NFT holders will have the opportunity to participate in token– a closed voting experience giving holders the opportunity to inspire VANDYTHEPINK on the final physical bottle design. This will be the first time a VANDYTHEPINK artwork will debut on Web3 and the first time BlockBar will host a community affected release where NFT holders will vote on the image to be featured on the bottle.
VANDYTHEPINK is a well-known streetwear designer known for his progressive and playful take on global pop culture icons. Using the Johnnie Walker Blue Label as their canvas, VANDYTHEPINK created a series of iconographies and colorways in collaboration with Johnnie Walker and 88rising that owners will rank when purchasing an NFT. Inspired by their culture and personal experiences, VANDYTHEPINK has focused on the themes of progress, harmony, balance, beauty and quality. He found the perfect combination of these qualities in the craftsmanship of Johnnie Walker Blue Label and the community built around 88rising to create the concept for this bottle.
“The Johnnie Walker Blue Label has become a recognized symbol of prestige and I am delighted to capture my artistic vision on one of the most iconic blended Scotch whiskeys in the world,” he said. Junhun Wandi Song, founder of VANDYTHEPINK. “Inspired by complex harmony and depth of character, I wanted my work to symbolize the balance within the bottle, representing the communities that bring Johnnie Walker and 88rising together.”
By purchasing NFT from BlockBar.com, holders will also receive VIP access to attend the Vayner3 curated “V” event at SCOPE Miami Beach on Friday, December 1. NFT owners will have the opportunity to meet VANDYTHEPINK, vote on the final bottle image, and receive a signed, serial-numbered commemorative artwork while enjoying a Johnnie Walker Blue Label tasting.
“I’m incredibly excited to see how the design of this Johnnie Walker Blue Label collaboration with VANDYTHEPINK is coming to an end,” said Sophie Kelly, Senior Vice President, DIAGEO North America Whiskey Division. “We are thrilled to push the boundaries in Web3 as this is a first-of-its-kind creator collaboration with the NFT marketplace that ultimately allows the BlockBar community to play with unique VANDYTHEPINK icons to co-create the one-of-a-kind Johnnie Walker. A bottle of Blue Label with us.”
After December 1, The NFT Johnnie Walker Blue Label will be updated to reflect the opinion of the community that voted for the artwork, and will be the design of the Johnnie Walker Blue Label bottles of the VANDYTHEPINK edition. Physical bottles, once created, will be securely stored in the BlockBar with a record of authenticity stored on the blockchain as a digital certificate of ownership until the NFT is redeemed.
A limited edition VANDYTHEPINK x Johnnie Walker Blue Label will be posted on BlockBar.com at 10:00 AM ET. Tuesday, November 22. Johnny Walker from BlockBar token owners, Johnnie Walker POAP owners, and select members of the Web3 community will have early access to purchase this release 24 hours prior to the public sale. NFT by price $355 (approximately 0.30 ETH) can be purchased by persons of legal drinking age in their respective jurisdictions on BlockBar.com using ETH or a credit card. AT 10 A.M, the first users to reserve a bottle will have 10 minutes to checkout. Users who successfully complete the verification will receive an NFT (digital version), which is proof of authenticity and ownership of the physical bottle, which is stored in BlockBar until the bottle owner is ready to “burn” the NFT for redemption. Bottle owners can gift or resell this NFT on the BlockBar.com marketplace..
“We are happy to cooperate with Johnny Walker for the fourth time with this special edition. This is the first time we are bringing a unique voting mechanic to the buying process and we think the BlockBar community will be incredibly excited and involved,” he said. Dov Falich, co-founder and CEO of BlockBar. “We are honored that VANDYTHEPINK brought their iconic craftsmanship to the concept of this release, which will be unique to bottlers who have purchased Johnnie Walker Blue Label NFT.”
The brand’s collaboration with BlockBar is part of an ongoing partnership with Johnnie Walker and Vayner3, a web3 consulting company under the VaynerX umbrella founded by a serial entrepreneur. Gary Vaynerchuk. The collective effort is to offer consumers on Web3 a unique and premium experience for both NFTs and liquor collectors. “After the successful launch of the VeeFriends collaboration, and the launch of the Johnnie Walker Ghost and Rare Master Set and NFT on BlockBar.com, we are excited about the momentum that Johnny Walker has created over the past year,” he said. Avery Akkineni, president of Vayner3. “We look forward to continuing our partnership and bringing innovative new experiences to consumers in Web3 and the Johnnie Walker community.”
About Johnny Walker
Johnny Walker is the world’s number one Scotch whiskey brand, enjoyed by people in over 180 countries. Since the time of its founder, John Walkerthose who blended his whiskey pursued taste and quality above all else.
Six generations of experienced master blenders have developed and created bold new flavors that have turned a small Scottish grocery store founded in 1820 into an international business selling stylish, authentic and iconic whiskey blends.
Today’s range of award-winning whiskeys includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch, Gold Label Reserve, Aged 18 Years and Blue Label. Together they sell almost 19 million cases annually (IWSR, 2019), making Johnnie Walker the most popular brand of Scotch whiskey in the world.
About Diageo in North America
Diageo is a world leader in the production of alcoholic beverages with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s Whiskeys, Smirnoff Vodka, Cîroc and Ketel One, Casamigos, DeLeon and Don Julio tequila, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries worldwide.
For more information about Diageo, its people, brands and performance, visit the website www.diageo.com. Visit Diageo’s global resource for responsible drinking, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Subscribe to Twitter as well as Instagram news and information about Diageo North America: @Diageo_NA.
88rising is a pioneering global music and media company that represents the finest Asian talent. 88rising was the first company to launch an Asian music festival in United States (Head in the Clouds Music & Arts Festival is now in its fourth year), the first Asian artist to top the Billboard R&B/Hip-Hop and Spotify weekly global album charts, and the first to launch an all-Asian radio. channel covering everything North America. In 2021, the executive director of 88rising produced and curated the soundtrack for Shang-Chi and the Legend of the Ten Rings, Marvel Studios’ first Asian-American superhero. In 2019, they were awarded “Label of the Year” by NetEase, one of the largest music streaming platforms in the world. China. With over 160 million followers on global social media platforms and over 40 billion streams and views, 88rising’s global impact is undeniable.
VANDYTHEPINK founded in 2017 Junhun Wandi Song, quickly made a name for himself with his unique customization, which eventually expanded into a clothing line with his own take on streetwear. The name VANDYTHEPINK stands for light and hope, hoping to spread happiness and playfulness through their designs. For more flavor visit ONVANDYLAB.ORG and follow @VANDYTHEPINK on Instagram.
Founded in October 2021BlockBar sells NFTs directly from high-end wine and spirits brands. Each NFT corresponds to a real physical bottle, exclusive to BlockBar, which can be purchased for Ethereum, credit card or bank transfer. Owners can resell, collect, gift, or “burn” their NFTs at any time in exchange for a physical bottle delivered from BlockBar’s secure vault to Singapore with 24/7 security, motion sensors and temperature control. BlockBar only works directly with brand owners including LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and more, and does not accept collections from third parties or collectors. BlockBar democratizes access to luxury wines and spirits by allowing anyone anywhere in the world to participate by offering bottle owners storage, insurance and a marketplace to resell their bottles purchased on the BlockBar platform. BlockBar’s own smart contracts authenticate, tracing each transaction directly to the partner brand and its partnerships with leading cyber and crypto-Security firms ensure that transactions are fully secure and transparent.
Vayner3 is a consulting company under the umbrella of VaynerX, dedicated exclusively to guiding the world’s leading businesses and intellectual property owners in the new iteration of consumer behavior and navigating the innovative and ever-evolving world of Web3. For more information you can visit: www.vayner3.com.
SOURCE DIAGEO North America