Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts in the NFT Toy Market

Holidays in the Metaverse: Macy's Parade Goes Virtual, Mattel Debuts in the NFT Toy Market

Two of the biggest names of the holiday season – Macyproducer of the iconic Thanksgiving Day parade and toy manufacturer. Mattel are doubling down on the Web3 world this season with the debut of new virtual activations.

96th This year, Macy’s Thanksgiving Day parade will be seen in the metaverse, and fans will have the opportunity to vote on which five NFT projects will turn into a real world balloon for 97th parade release in 2023. At the same time, Mattel is expanding its previous NFT projects for brands such as Hot Wheels and Barbie with the launch of a new NFT marketplace.

Macy’s Parade marches into the Metaverse

In 2021, Macy’s Parade made its first foray into Web3 with the release of ten Parade-inspired limited edition NFTs that were auctioned off to support the Make-A-Wish Foundation. This year, the retailer is taking it one step further and bringing the entire parade into the metaverse with a digital experience based on the OnCyber ​​metaverse.

On November 24, 2022 at 9:00 AM EST (the same time the real parade starts), the virtual parade will begin on The event will be available on desktop or mobile without the need for a crypto wallet, login, or VR headset, and will feature iconic parade balloons from nine decades the run of the festive march – the same virtual balls that were presented in last year’s NFT collection.

As part of the virtual parade, visitors will also be able to explore five galleries with NFT collections from Boss Beauty, Cool cats, gmani, SupDucks as well as Vee Friends. From the start of the virtual parade from November 24th to December 4th, 2022, visitors can vote for their favorite project, and the winner will become a real-life balloon in the 2023 parade. The first 100,000 lovers of voting will also receive free Maisie’s digital collectible.

Per $50collectors can also create a virtual gallery pass to receive OnCyber ​​NFT gallery space, with 100% off the purchase price going to Big Brothers Big Sisters of America. During the voting period, additional votes will be given to NFT collectors who choose to mint coins, as well as Macy’s 2021 Parade NFT owners, with voting rights based on the NFT rarity of those collectibles. NFT holders from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends will also receive additional voting rights.

“Our genesis parade NFT collection last year was so successful that we wanted to give our digital community the opportunity to choose their own NFT design to transform into a real-life Macy’s Parade balloon, as well as create an opportunity to raise the necessary funds for our partner Big Brothers Big Sisters of America ” said Will Koss, Executive Producer of the Macy’s Thanksgiving Day Parade.

The 2022 Macy’s Parade Metaverse/NFT Project was created by Macy’s in collaboration with Media.Monks and Transparent House.

A new space for digital toy collectors

Mattel is no stranger to the NFT world — over the past year, the toy brand has launched a series of digital collection initiatives for its Hot Wheels and Barbie brands, and has now launched its own NFT marketplace.

Housed on the proprietary DTC collector platform. Mattel Creations, the market is built on the Flow blockchain. Designed for general users, the marketplace will not require users to own cryptocurrencies in order to make purchases, and will also have peer-to-peer trading platform scheduled to launch in early 2023. Also in early 2023, customers who own NFT Hot Wheels Garage on the WAX ​​blockchain will be able to transfer their Flow tokens to 1 to 1 exchange.

“Mattel is pioneering the future of gaming by continually strengthening our connections with fans of all ages in both the physical and digital worlds,” Ron Friedman, vice president of Mattel Future Lab, said in a statement. “By launching our own marketplace, we can turn Mattel’s iconic intellectual property into digital art, interacting directly with our customers and delivering a best-in-class user experience. This is the latest evolution of our digital endeavors and we look forward to sharing with you new drops inspired by some of Mattel’s most beloved global brands.”

Mattel Hot Wheels Series 4 Diecast Cars NFT Garage
Collectors who receive certain rare digital collectibles will also receive physical diecast copies.

The first offering to the Mattel Creations digital collectibles market will be available on December 15, 2022 with the Hot Wheels Series 4 NFT Garage. Designed by the same team as the creators of Hot Wheels diecast vehicles, the 4th Hot Wheels NFT Garage Series allows fans to collect valuable and rare digital images of Mattel’s legendary intellectual property and features some of Hot Wheels’ most popular vehicle designs in an all-new digital format. . format.

Series 4 cover consists of 60 cars from McLaren, Chevrolet, Honda, Aston Martin, oldsmobile, Pagani as well as Cadillac, as well as Hot Wheels originals. Sold in packs $25 each, customers can purchase up to eight packages per transaction. Each package includes Seven Hot Wheels NFTs: four basics, two epics and one guaranteed rare car. Collectors lucky enough to receive a Premium or Treasure Hunt digital collectible will be able to exchange it for physical cast copy.

Written by khirou

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