Do you think the NFT hype has dried up? You know nothing.
This winter, HBO and Warner Bros. Discovery will open up a new way to engage Game of Thrones fans and earn extra income by releasing digital collectible NFTs based on the epic fantasy franchise. Warner Bros Consumer Products Group. Discovery has announced plans for Game of Thrones: Build Your Own Kingdom that will allow users to purchase unique NFTs, as well as trade and sell them.
WBD hasn’t announced a launch date other than confirming it will happen later in 2022, and hasn’t revealed pricing or other details. In the NFT “GOT” project, the media company has once again teamed up with Nifty’s, which operates the NFT platform focused on fan communities. NFTs or non-fungible tokens provide a secure and decentralized way to authenticate ownership of digital content.
The companies said the ‘Game of Thrones: Build Your Realm’ collectible experience will begin with an initial sale of unique ‘GOT-inspired’ avatars that will come bundled with a set of digital collectibles “allowing users to start their journey and upgrade their avatar.” The multi-stage rollout will also include “themed events, on-site interactions, and additional digital collectibles.” Subsequent Game of Thrones NFTs will be available as a variety of packs and come in a variety of types, including “outfit”—weapons, companions, or equipment—allowing fans to customize their avatar. Other collectible “GOT” NFT types will include “iconic moments, locations, characters and more” from the series.
Warner Bros. Discovery Global Consumer Products announced plans for NFT “GOT” a week after the final episode of the “House of the Dragon” prequel, which garnered the most viewership for an HBO final season since Game of Thrones’ eight seasons concluded. mileage in 2019.
“Our goal, as always, with fans is to create new ways for them to interact with the stories and characters they love,” Josh Hackbart, head of NFT commercial development for Warner Bros Discovery, said in a statement. “We’re excited to expand the Game of Thrones fandom and franchise with this unique digital collectors program that will engage fans on a deeper level, allow them to immerse themselves in the world of Westeros, and enhance the overall fan experience.”
Design studio Daz 3D, which developed and launched the DC Bat Cowl NFT project, will collaborate on the design, development and production of the Game of Thrones collection.
Other NFT initiatives implemented by Warner Bros. with Nifty, included an NFT featuring characters from Space Jam: The New Legacy given away for free to fans, and a 100,000 NFT sale for The Matrix to coincide with its debut. “Resurrection of the Matrix”. Warner Bros. Discovery Global Consumer Products has also partnered with Funko on several NFT editions, including the October 31st Halloween edition featuring characters from horror films such as The Conjuring, The Exorcist, and It.
Separately, Warner Bros. Home Entertainment last week created an NFT platform to sell The Lord of the Rings: The Fellowship of the Ring in limited edition collectible bundles in partnership with Eluvio. This is the first time a major studio has released a film exclusively through NFT.
In its NFT “GOT” announcement, Warner Bros. Discovery noted that HBO is hosting an official Game of Thrones fan convention at the Los Angeles Convention Center from December 9-11, 2022.