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CLARINS INTRODUCES TRUST, A PLATFORM USING BLOCKCHAIN ​​TECHNOLOGY TO ENSURE TRANSPARENCY IN INGREDIENT VIEWING AND PRODUCTION PRODUCTION

CLARINS INTRODUCES TRUST, A PLATFORM USING BLOCKCHAIN ​​TECHNOLOGY TO ENSURE TRANSPARENCY IN INGREDIENT VIEWING AND PRODUCTION PRODUCTION

NEW YORK, November 14, 2022 /PRNewswire/ — In line with its ethical and sustainable commitment, Clarins is taking consumer transparency one step further by launching TRUST, a one-of-a-kind platform powered by blockchain technology to ensure full traceability of the ingredients that make up products. as well as the manufacturing process. Starting today, with the latest product lot numbers, everyone can access:

  • All stages of the production process – including quality and safety controls where the product was developed and packaged.
  • Comprehensive information about herbal ingredients – including geographic origin, harvesting method and Clarins supplier certifications.
  • Behind the Clarins Experience – with images and testimonials from our factory, laboratories and common facilities in Pontoise (France).

To make TRUST possible, Clarins uses blockchain technology to ensure the process is secure and transparent. Blockchain technology is used to store and transfer information in the most secure way, since it does not have a centralized control system. It forms a database that records secure exchanges between different users (suppliers, manufacturers), and once a piece of information is entered into the system, the blockchain technology certifies their authenticity, not allowing anything to be changed.

Clarins TRUST is an ongoing initiative and while not all products and ingredients are available yet, the list is growing every day to ensure complete transparency. There are currently 30 products and 40 herbal extracts to be found, and by the end of 2023 there will be around 100.

By simply entering a product batch code on the Clarins TRUST platform, anyone can access the manufacturing process and learn about the origin of its herbal ingredients: https://traceability.trust.clarins.com/en_US

ABOUT CLARINS

Founded in 1954 by Jacques Courtin-Clarence at the Paris Institute of Beauty, Clarins has become the #1 prestigious skincare brand in the world. Europe. After more than 65 years, the brand remains family-owned and is distributed in more than 140 countries, offering innovative face and body skin care, men’s and color cosmetics. With unique expertise in phytochemistry, Clarins Laboratories are considered pioneers in plant science and technology. The brand’s values ​​are based on an ongoing dialogue with women, an unwavering respect for nature and people, and a commitment to sustainable sources, including Le Domaine Clarins, our organic farm and open-air laboratory in the French Alps. Clarins is accelerating its sustainability efforts to become a Certified B Corporation by 2023. The carbon neutral company will now further reduce its carbon footprint by 30% and become 100% plastic neutral by 2025, using packaging that is completely recyclable. Partners include: Pur Projet – more than 618,000 trees planted to date, Plastic Odyssey – a three-year expedition on three continents, 30 stopovers to combat plastic pollution and FEED – over 38 million school meals provided by the end of 2022 needy children.

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SOURCE Clarins USA

Written by khirou

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