Adidas Originals introduces a limited collection of blockchain-based virtual wearables issued as non-fungible tokens (NFTs). adidas.com/metaverse. Introducing the brand’s first NFT wearable collection, which is a new compatible product category that adidas calls “Virtual Gear”, the launch accelerates adidas Originals’ commitment to solidifying its strategy of a community-driven, open metaverse for members first.
Revealed following a teaser campaign with the adidas Discord community and available in the wallets of existing NFT Phase 2 capsule holders. 16 pcs. The collection is a creative and cultural milestone in the history of the brand, linking past and future, virtual and physical, communities and creators, culture and identity.
Speaking about the launch, adidas VP /// (“Three Stripes Studio”) Erica Wykes-Sneid said: “We’re marking this new era of originality that is sure to serve the community, become a hero purveyors and collectors of an emerging style and culture, benefits value creators, and supports the diversity of self-expression and utility that blurs virtual worlds. It has allowed us all to explore.
Wykes-Sneyd continued:I love the opportunity this collection represents for our most committed community of owners. Every capsule wearer has the choice at launch to burn and express their virtual identity with the first adidas capsules. ATvirtual gear collection or list and allow others to join this community. With our community and ecosystem of creators at its core, adidas will explore every viable utility, platform and experience on Web3 to unlock new possibilities for our wearables, with a focus on tangible value and enduring value for our community members. No matter what, no matter where, adidas is synonymous with border-breakers. Now, whatever realities they choose to live in.
Designed to be worn by virtual avatars and available through the PFP dress-up tool, every item in the latest NFT offering is compatible with other identity-based designs and worlds. This means that the adidas collection is able to respond and adapt to the environments of the metaverse being created, so that the “Virtual Gear” is ready for all the boundaries of Web3.
The collection itself looks to a future yet to be realized with a series of revolutionary designs including “C2172” and “SPACE CRYSTAL”. Meanwhile, provocative odes to the limitless possibilities of the metaverses, such as “WALLRUNNER” and “PFD – Personal Float Device”, offer a playful approach to the brand’s creative potential. Subtle nods to the iconic aspects of adidas Originals’ unmistakable DNA are then embodied in designs such as the “NEOBONE”, inspired by the rubber outsole pattern of the timeless Superstar silhouette.
As part of an ongoing collaboration with the brand’s earliest Web3 partners, the collection also includes three limited edition wearables, each featuring the creativity of Bored Ape Yacht Club (BAYC), Gmoney and Punks Comics respectively.
Commenting on the collection, Nick Galway, SVP Creative Director at adidas Originals, added: “As a brand, adidas has always strived to explore the limits of creativity and push the boundaries to find what goes beyond them. But Web3 offers our designers and staff a new opportunity to imagine and reimagine how our brand can to be introduced in augmented and virtual worlds. Creatively, we are very proud that this virtual collection is more than just a historical first for adidas. It also represents the idea of clothing that can be worn outside of time and space, a vibrantly diverse community, and a level of utility that can be explored and even discovered as worlds and avatars take on new forms.”
The limited collection of wearable devices will go on sale on November 16th. Launched in May 2022 in one of the largest NFT giveaways in history, owners of the adidas Originals: Capsule NFT collection will be able to find out which of the 16 unique items they’ve received once they decide to reveal and replace their NFT capsule. This means that they will have to agree to “burn” the NFT capsule they currently own in order to randomly generate one of 16 new digital wearable NFTs.
For those who don’t currently have adidas Originals: Capsule NFT, the new ATvirtual gear The collection will be available for purchase directly from eligible NFT marketplaces from November 16th. As an added benefit, community members who own NFT virtual wearables and compatible NFT partner collections (BAYC, MAYC, Inhabitants) will be able to use the soon-to-be-released PFP tool to dress their NFTs in adidas virtual wearables. .
Learn more at adidas.com/metaverse.