Qatar 2022 will offer an entirely new way to experience the FIFA World Cup, and fans will be able to not only relive iconic moments, but own them.
FIFA, Budweiser and Visa are among the companies that have launched new NFTs ahead of the tournament due to start this week.
NFT fever has taken over the game and players and clubs now offer many opportunities to purchase collectibles related to their image and history.
The rise of blockchain technology in football continues as more and more teams are betting on NFTs to revolutionize the fan experience.
Read more: When will the World Cup start? First match and opening ceremony in Qatar
What is NFT?
NFT stands for “Non-Fungible Token” and is a concept based on blockchain programming similar to cryptocurrencies such as Bitcoin.
It offers potential buyers the opportunity to own an original copy of a digital file that looks very much like a physical work of art, or perhaps a rare sports shirt.
The most expensive NFT in the short history of the technology was The Merge, a work of art created by digital artist Pak, which sold for a staggering $91.8 million in December 2021.
NFTs have become a popular enterprise for football clubs and players, and online marketplaces and games are rapidly entering the scene. The Premier League is reportedly in talks to join MLS, La Liga and the Bundesliga in partnership with companies in the blockchain space.
Collectibles are usually league-related iconic moments or artwork featuring a particular player.
Former Chelsea defender John Terry’s widely publicized NFT scheme with the Ape Kids football club was one of the first setbacks when the collectibles dropped to just one percent of their original value earlier this year.
Read more: Which teams have qualified for Qatar 2022? Complete list of all 32 nations
FIFA+ Collect 2022 World Cup NFTs
FIFA+ Collect is a brand new NFT platform developed by the governing body that will be launched in partnership with Algorand for the tournament in Qatar.
The platform offers NFT collectibles from the Men’s World Cup as well as similar women’s competitions, including iconic moments, art, and images.
The FIFA Genesis Drop leads the way with 532,980 packs containing iconic moments from previous tournaments, based on rarity. Two more releases have since followed.
Examples include Brazilian icon Ronaldo’s winning goal in the 2002 final and Kylian Mbappé’s kick during France’s comeback victory over Argentina in 2018.
This will be followed by a limited edition and exclusive content, all of which will be released on FIFA+, a platform that will also offer live matches and original content.
According to Romi Guy, FIFA’s commercial director, the scheme “democratizes the ability to own part of the World Cup.”
Next, the first #FIFAArchive drop is now in rotation! 🥅⚽️🔥Keep creating your parts of the beautiful game and get ready to play. Check out the archives ➡️ https://t.co/yPBeBJiFgM#FeedYourFandom #FIFAPlusCollect #FIFA #FIFAPlus #algorand #football #FIFAWorldCup2022 pic.twitter.com/RmdlAgrExs
— FIFAPlusCollect (@FIFAPlusCollect) October 20, 2022
Budverse X World Cup 2022 NFT
FIFA isn’t stopping there when it comes to digital collectibles in Qatar, teaming up with beer giant Budweiser to create a new set of live NFTs.
Live Scoreboard NFT will provide owners with an animated scoreboard featuring their chosen country, which will be updated throughout Qatar 2022 matches.
The collaboration with Budverse is likely to be an early example of the live NFT trend with the stats update.
Budweiser is engaging shoppers with additional real-world merchandise that complements their digital collectibles, offering a scarf, a color-changing aluminum cup and a trading card.
Follow your favorite team with a personalized collectible that tracks their progress throughout the tournament.
— Budweiser (@Budweiser) October 14, 2022
Other NFTs related to the World Cup
Visa is also participating in the NFT hype by holding an auction to help British charity Street Child United.
Five collectibles featuring historic World Cup goals by Jared Borgetti, Tim Cahill, Carly Lloyd, Michael Owen and Maxi Rodriguez have been created and auctioned off to the highest bidder.
How much do World Cup NFTs cost?
The FIFA Collect platform offers packs starting at $4.99, with collectibles labeled “iconic” on their marketplace priced up to $3,200.
The Budverse X World Cup collaboration will cost a little more: each NFT Live Scoreboard will cost $100.